Digitel South Sudan 10-Year Athletics Sponsorship
On Friday, domestic mobile operator Digitel Holdings Limited unveiled a decade-long agreement worth 10,000 dollars a year with the South Sudan Athletics Federation, signalling a sustained corporate entry into national sport.
Annual Funding to Train Emerging Runners
Executive Vice President De Chan Awuol said the yearly sum is earmarked for athlete training, including overseas camps where necessary, and is intended to reach boys and girls who demonstrate promise.
“Athletics is a sport that can be nurtured on a football pitch,” Awuol noted, stressing the low-infrastructure appeal and the company’s wish that “no one should be left behind if they have the interest and ability”.
Federation Eyes Nationwide Talent Growth
Secretary General Marko Akol believes South Sudan’s natural aptitude gives the project momentum, predicting a higher athlete count if programmes are steadily implemented over the full term.
Beyond Marathons: Diverse Track Events
Akol emphasised that the federation will broaden attention beyond long-distance races to track and field disciplines such as javelin, arguing that varied events deserve equal backing.
Grassroots Impact Across Ten States
Awuol underlined that activities will cover all ten states and three administrative areas, aligning corporate outreach with a national vision to “promote these events for the entire country”.